Writing a Job Advert

May 25th, 2021




Attracting the right candidate for a role starts with the job advert. Too detailed, long, or missing information can cause potential quality candidates to switch off. So read our guide to writing a job advert for some top tips...


THE ESSENTIALS

Structure is vital to obtaining & maintaining attention. Follow our guide below.
A clear job title, location and salary should always be at the top; failing to do so can result in candidates scrolling straight past! Adding convenient transport links is also useful.

CULTURE AND OPPORTUNITY

Your opening paragraph should sell the duties, responsibilities and team structure;
highlighting skills, keywords and values. This is also your opportunity to highlight your
company’s diversity and inclusion strategy and ensure your recruitment process is inclusive and accessible. Remember that top talent is in high demand, so you want to excite them and illustrate the opportunity and lifestyle, not just the role.

SUMMARISE

Bullet pointed skills are a must in the final third of the advert and should be short and clear. You’ve presented an inspiring snapshot of your company, its environment and what it can offer an employee - now it’s time for a summary of what’s required to progress.

WRAP IT UP

Finally, a conclusion whereby you briefly reiterate why the candidate should apply.
You should direct them to a clear call-to-action button and provide urgency
to submit, such as ‘Interviewing immediately’ or ‘Applications close in 7 days’.

DON’T FORGET… THE MAGIC!

The magic to a successful job advert is to create buy-in and excitement,
and this comes from the immediate and future opportunity.
As much as skills are important, the magic will retain their interest.
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